I have known Ray for over 25 years and this past Runoff’s was my first time taking advantage of his services. Our team has used Aim Data for many years, but not to the depth that Ray does. His attention to detail is very impressive and for the first time using data with Ray, the feedback I was giving was backed up with usable data and Ray’s feedback and analysis helped me not only with car handling, he also showed me in the data things I could improve on in my driving. I would highly recommend PDA, you won’t regret it

Had the pleasure of working with Ray during the 2021 SCCA Runoffs at Indy. Ray was invaluable in helping us quantify what the car was doing (and what I was doing to cause the car to do certain things). We prepared prior to the runoffs trading and evaluating simulator data so that he got to know my tendencies as a driver and potential setup and driver input directions to improve. Once we got to Indy, we continued a similar process which resulted in changes to the car (and my driving) after each session and got us in the thick of the front to compete for podium positions. We couldn’t have achieved the performance we got without Ray and highly recommend him to anyone EXCEPT on days when we need him for the Racer on Rails team. 😊

Ray has helped me tremendously. He looked at the data to find the lowest hanging fruit. He then created special analysis tools (math channels) to measure any improvement and my consistency at these short segments of the track thus allowing me to decrease my time and improve my technique through that area of the track and apply it to other areas of that track and other tracks as well. I highly recommend his services.

Ray did a great job of going through the data to find areas that had the biggest potential for improvement. Ray updated my profiles that gave me better insights into what the car and driver are doing which will be useful at every track in the future. He explaining in detail as well as showing the data of how to get the most out of every turn and where and how I was losing time. Having the data is good, having someone that can show you how to interpret it and know where there are opportunities for improvement is a skill most people don’t have. Ray was able to increase my skills, decrease my prior best time by over 2 seconds, without feeling pressured to perform. His support is allowing me to drive faster lap times, I’m taking less chances, more relaxed and have more confidence behind the wheel.

Thanks Ray for your magic with the car setup and driving analysis - I have never driven a better set up car in iRacing. I really enjoyed the experience and learned so much about the different ways to analyze my driving and the car setup - I definitely think I have improved myself over the last couple of months of testing. To give one measure, my average lap time for our team was 4:00.499. The quickest driver on my regular iRacing team - who is usually faster than me by some margin - averaged 4:00.947. I think that says a lot about our car setup and how you were helping me learn how to drive more quickly and consistently.

Ray's knowledge of data is awesome. His custom user profiles and his explanation of them are definitely going to make me faster next season.

Ray set me up with a fully custom set of profiles for my AIM data logger tuned precisely to my track car, then patiently walked me through exactly how to get the most out of them (giving me a bunch of tips on my driving in the process). It was a fantastic learning experience, and he taught me how to use data to help coach myself between sessions at the track. I always thought I new a little something about data, but the way Ray has set me up has opened my eyes to a whole new world. For the value I've gotten out of this, what Ray is charging is shockingly cheap. I can't wait to do some remote data coaching with Ray from the track too!

Amazing amount of technical knowledge communicated in an easy to understand delivery w lots of education and investment in customer service. Highly recommend.

As a new customer to Precision Driving Analytics (PDA) in August 2019, I have to give Ray Phillips my highest recommendation based on the Quality, Value and Promptness of his services. As a long time AIM software user, I could only consider myself marginally capable of utilizing the software features available. In a matter of a week after purchasing Ray’s Profile package and Lap Analysis service I am now able to grasp many of the AIM software intricacies and can now say I have broken through to being truly a comprehensive, if not power user of AIM software features. Try PDA, a great company to work with. I am sure you will not be disappointed. 2019 Spec Miata SCCA Western Conference Champion - Steven Powers

I confess, I believed I didn't need a data analyst - a coach that would critique my driving from his desk chair. In fact, I used to scoff at people who spent money on data analysis and Ray has absolutely proven me wrong. He is invaluable at analyzing data and providing examples of positive and negative habits. Ray doesn't stop there, he continues to challenge you to think more and focus harder on your driving and its application to the track. I absolutely recommend Ray, he is worth every dollar (and minute) invested.

Ray is truly in a league of his own when it comes to racing knowledge and racing data application. With over 17 years of his own personal racing experience and his breadth of knowledge on analyzing and applying data, he is renowned by drivers and coaches in many teams and racing series. We trust and need him on our Ferrari race team to help find driver issues, keep us honest, and show us where to push to find speed and time.

I have used Ray as my racing coach for some time and it has led to significant improvements in my driving and lap times. He works with me at the track while testing and racing in my Ferrari 488 Challenge car which I run in the North American Ferrari Challenge series. He also works with me remotely online while I'm in my simulator and he is in his simulator in preparation for the real car. He is even able to analyze data generated from me doing laps in the simulator! Through the use of our simulators, Ray has been able to fix some driving style issues that others have missed. Ray being at the test sessions has helped tremendously because I always have video and data that we review together after the sessions. After we leave the track, Ray digs a little deeper with the data and video and identifies things for me to work on the next day in order to improve my lap times. In addition, he has a pleasant manner that helps with the learning process. You can't go wrong by using Ray to help you go faster!

Hiring Ray Phillips to coach me with my Formula F race car was the BEST decision I made out of anything I've done with my racing. I recently installed a data system in my Van Diemen RF85 to really critique, and essentially halt any habits I could form, or take after others. Having him walk me through what I was doing, how effective my changes in pedal modulation, steering smoothness, and more importantly, the car understeering/oversteering events throughout a lap was invaluable. His ability to take the populated data from the car, break it down into terms drivers can relate to (mind you he has many years in racing himself), was a walk in the park for him. It really helped put everything in perspective, and allowed me to apply his teachings, faster. I implore anyone with data, or even contemplating it, Ray is the down to earth, race driven, success minded help, you'd want at any event you do. The class I run in just went to a spec radial tire, which for many of the veterans (5+ years), has been quite the adjustment. Having not really raced many seasons at all (1 season after racing school), and with Ray's help, I was able to shave seconds off, and get back to the fastest time I did on bias ply tires, IN 1 WEEKEND. Compare this to guys that still haven't gotten back to their fastest pace across an entire season. I still have more work to do and will be using Precision Driving Analytics as much as possible. There's just no better way to spend your money after the Entry fee itself!!

I came into contact with Ray back in January 2016 and he offered to help me with my driving and setups, an offer I gladly accepted.

I took Ray Phillips up on his offer to review my telemetry from a dozen laps at Summit Point in a SRF and was it an eye-opener!

Short story: best $100 I've spent on racing for a long time Long story: It was pretty amazing to have Ray to myself for almost 2 hours. And it was clear he had spent quite a bit of time looking at my data and preparing the session. Looking at telemetry data is like solving a puzzle. While the data analysis software is an essential component, knowing what you're looking at is the critical bit. By analogy, it's not much use having a microscope if you can't tell a vacuole from a mitochondrion. Having a data analysis pro examine my driving and tell me what I'm doing wrong (and right) was a unique learning experience. We only scratched the surface in our session, but I feel like I've learned a huge amount. Now I've got a lot of homework ahead of me on and off track, and 2016 just got a lot more interesting. For someone who also races real cars and uses iRacing as a training tool, I found Ray's history, expertise, and perspective particularly significant. If you think $100 is a lot of money for personal professional coaching, then I'll have to quote Carroll Smith "other sports beckon".

I am an avid HPDE driver, not a racer. Nevertheless, I wanted to gain deep insight into and understanding of my session data. I needed help with a view into what the car is doing. Ray helped me create the AIM RaceStudio3 math channels and the user profiles to easily recognize oversteering and understeering conditions. In addition, Ray‘s profiles easily show my suspension damping and rebound using data from the installed corner potentiometers. Ray’s patience explaining all views he created was very helpful. I strongly recommend Ray not only to racers and top drivers, but also to average drivers going to non-competitive HPDE events.

've recently had the privilege of being coached by Ray as I had been working to break through a plateau with my driving performance. I was very quickly impressed with Ray's depth and substance, as well as his hands-on approach. While his fluency and great understanding of data collection systems was obvious, what was particularly impressive is how effective and comfortable he was at communicating the important bits of it to his students. Ray came prepared and studied ahead of time, looking at data from my previous driving so that he could design objectives that made sense based on my level as a driver. At the track he was active and dynamic, and able to provide feedback not only on driving technique, but also topics such as mental preparedness, focus and racecraft. He fit right in with the rest of our crew, and proactively engaged them with the setup change ideas he felt would augment what we were working on. We all felt immediately at ease with Ray and his friendly yet no nonsense approach. Best of all, my driving improved substantially and I attribute this very strongly to the work we did together. Needless to say, he gets my strong recommendation!

I’m a semiprofessional driver with some LMP2 car experience from a competitive multiyear Le Mans team, and extensive national racing experience from the highest competitive touring car championship in Denmark and Scandinavian as a top runner the last 10 years. So, I’m used to work extensively with data and analyzing tools to extract the smallest gains on track. But I have never met a guy who could analyze the car and my behavior to such detail, and still make the data visual. I can honestly say, that at one of the sessions with him, I thought to myself – Wow, if he can get this much out of my car, I can´t believe how much a formula 1 team can do. I’m a championship contender but run my on small privateer team with a tight budget. But I must say, this is the best money spend. Ray has enlarged our toolbox for data analyzing and our understanding of the car massively. Michael Markussen, 10-08-2021

I have been using Ray's driver profile tools for a couple years and had made some improvement in my driving. With the release of RS3 I upgraded those tools and had Ray perform some remote analysis. This led to spending a weekend together at the race track, evaluating my car, my driving, my approach. The information gained from this weekend will serve me well for years to come. Thanks Ray!! I absolutely recommend the custom user profiles, remote data analysis, and services at the track!

Ray built AiM profiles for my friend and I. They're a huge help in simplifying RaceStudio 3 and making it more convenient to use. Ray is very responsive with questions and concerns. He's even hopped on a Zoom call on a weekend and helped me trouble shoot a couple things via screen share. I recommend Ray to all of my friends!